Talking Newspaper from The Times of India


Everyone who opened today’s edition of The Times of India, where in a shock when they found their newspaper talking. The world’s largest circulated English daily, Times Of India surprised it’s readers by placing a small embed audio device inside the newspaper. As people opened the page, they heard a robotic voice telling about Volkswagen car.

Today’s newspaper was a 36-page edition and split into two sections: a 26-page news section, and a 10-page wraparound.

The opening page of the wraparound carries this announcement:
“The Times of India and Volkswagen have created four pages of content as part of a special media innovation. Don’t miss reading and listening to this ‘speaking newspaper’.”

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