Schedule Google Analytics to Email Website Performance Report

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Here I will show how you can generate scheduled Google Analytics email reports for your website. This option was available in the old Analtyics interface, but since Google is migrating Analtics to a newer version, this feature has changed a bit now. Also, the old feature is going to be shut off later this year so it’s best to set up on the new system.

Set Up Google Analytics Email Reports

Sign in to your Analytics account and select the website you want report of.

When you select a report from the right sidebar, you can see there is an ‘Email’ option underneath the name of the report – below are examples for ‘Visitors Overview’ and ‘Traffic Sources Overview’.

The options seen in the above image are available for all reports, so before scheduling an email make sure to select the report which you want as an email.

Once you’re on the report you wish to receive by email, click the email button to open this pop-up:

Using the various options available in this form you can tailor the report to your preferences.

  • From: This is the email account using which you signed into Analytics. This cannot be changed.
  • To: Add the recepient’s email address here. You can add your From email here as well. To add multiple recepients, separate each email with a comma.
  • Subject: Enter the report name here. Make this unique if you are going to set up multiple reports.
  • Attachments: Choose a format you want to receive the report in. Available formats are: CSV, TSV, TSV for Excel and PDF. If you want to have the closest representation of the Analytics report, then select the PDF format.
  • Frequency: Set email frequency. You can choose to get once, daily, weekly, monthly or quarterly email report.
  • Day of the week: I’ve choosen weekly reports that’s why this option is visible. Here you can select the day on which you want to receive the report. If you find your reports are not arriving on time, check if you are in the correct time-zone in Google Analytics.
  • Advanced Options: You can set a time limit here till which you wish to receive the report. Maximum available time period here is 12 months. Once this period expires you would have to schedule the report again.
  • Text field: In this big white box you can input custom text that you want accompanied with the email.

After filling up the form, hit Send to schedule the email. That’s it! You have now set up a scheduled email report.

The last option in the form – Add to an exisiting email – allows you to combine multiple reports in a single email. Click on this option when you are scheduling a second report and follow the instructions.

Edit or Delete Scheduled Reports

If you need to make any changes to scheduled reports, you can do so by clicking the Admin button on the top navigation bar.

Inside the admin settings, click on the link for ‘Scheduled Emails’ under Profiles tab. Here you will be able to view and make necessary changes to the scheduled reports.

That’s all! You will now get your website’s performance report in your inbox as per your schedule.

If you are having any trouble setting this up let me know in the comments.